What is AEO (Answer Engine Optimization) and why does it matter?
Answer Engine Optimization (AEO) is the process of structuring website content so that AI-driven search engines (Perplexity, ChatGPT Search, Google AI Overviews, Claude) can directly cite and synthesize your page in conversational answers. It requires high factual density, direct question-answer headers, plain-English readability, and Schema.org structured data.